Wellington Water
Art Direction & Asset Creation
with Storybox
for Wellington Water
2021
with Storybox
for Wellington Water
2021
THE BRIEF
Wellington Water, the city's water service provider, gained a bad standing with the public after some stinky incidents. They needed help to win back the public, and educate them about what they can do to lessen the load on the city's network of ancient leaky pipes.
Wellington Water, the city's water service provider, gained a bad standing with the public after some stinky incidents. They needed help to win back the public, and educate them about what they can do to lessen the load on the city's network of ancient leaky pipes.
THE SOLOUTION
We refreshed their brand and public messaging with a series of eye catching, light hearted animations that celebrated all things watery. They were combined with direct, easy to understand messages to engage and educate the public.
We refreshed their brand and public messaging with a series of eye catching, light hearted animations that celebrated all things watery. They were combined with direct, easy to understand messages to engage and educate the public.
We also designed a system for communicating when regional water restrictions were in place. It features a level system ranging from one to four, and clear, easy to follow icons and instructions for those affected.
