Antistatic
Identity Design
Freelance Contract
2022
Freelance Contract
2022
THE BRIEF
Antistatic is a research and communications consultancy, founded by two sisters, with offices in San Francisco and Wellington. They bring clarity to complex issues sorrounding technology and the environment.
I was tasked with bringing their visual identity up to speed with their cutting edge research and future forward ideology.
Antistatic is a research and communications consultancy, founded by two sisters, with offices in San Francisco and Wellington. They bring clarity to complex issues sorrounding technology and the environment.
I was tasked with bringing their visual identity up to speed with their cutting edge research and future forward ideology.
THE SOLUTION
I undertook a research driven design process that explored the history of cellular automata, growth patterns of lichen and the dichotomy between signal and noise.
I developed an adaptive visual system, based on this research, that could be reconfigured to create unlimited visual compositions for the brand, as well as a custom logotype.
I undertook a research driven design process that explored the history of cellular automata, growth patterns of lichen and the dichotomy between signal and noise.
I developed an adaptive visual system, based on this research, that could be reconfigured to create unlimited visual compositions for the brand, as well as a custom logotype.
![](https://freight.cargo.site/t/original/i/858852ff57dc35b08d8174c6a66a41c9fd59c578f1702fdaf6c5c33e326f937c/AntiWeb.png)
![](https://freight.cargo.site/t/original/i/defc4f39d196bbe235dc927f1e57e30300442eb2f9da411b76e262674ee8c44e/CardMockUp_1.jpg)
![](https://freight.cargo.site/t/original/i/fcd6fc47afa69e3ff65c3d42aa5c5975be7481a780f7bc93bb563eda576e1d34/CardMockUp_2.jpg)
Antistatic Strategies are a collection of prompt cards that are intended to spark conversation, ideation and speculation.
Each card contains a call to contemplation, and an opportunity to further explore the typographic contrast between the neo-grotesque ABC Diatype and the digital grid of VP Pixel.
Each card contains a call to contemplation, and an opportunity to further explore the typographic contrast between the neo-grotesque ABC Diatype and the digital grid of VP Pixel.
![](https://freight.cargo.site/t/original/i/7b3b193a89e6e866000bb4ff4c2c6cbb16b22dac093c33575a9330f708283b04/AntiStatic_posterMockup2.png)